Hello, I'm Fer Loera
I bridge UX/UI design with the study of human behavior to add strategic value to every pixel. I specialize in creating digital products where empathy and psychological evidence drive the design.
I bridge UX/UI design with the study of human behavior to add strategic value to every pixel. I specialize in creating digital products where empathy and psychological evidence drive the design.
My main experience has been forged in designing user interfaces (UI) for high-value strategic internal administrative systems.
This project is a technical exploration of advanced prototyping and microinteractions in Figma.
The focus was on creating tokens, layouts, and reusable components, demonstrating strategic thinking in the flexible structure of the design.